Process Not Product

There’s an idea that desire for success is a trap since the end goal can never be achieved. No matter how much one acquires, there’s more. Once acquired any achievement or possession pales in comparison to the next object of desire.

Fake Flowers Leica Q2 Monochrom

If instead of focusing on the achievement, the gain, then the process itself can be fulfilling. Even without gaining mastery, doing the work day by day is giving, not taking from the world.

Here this casual photography is having a camera at the ready, seeing light and form, then using the direct visualization that mirrorless cameras allow, capturing a near final image in the moment. No optimal raw file capture for Photoshop processing, not just grabbing a shot,but the whole photographic process in the moment, just as easy as framing an iPhone image, with better control and image quality.

Author: James Vornov

I'm an MD, PhD Neurologist who left a successful academic career on the Faculty of The Johns Hopkins Medical School to develop new treatments in Biotech and Pharma. I became fascinated with how people actually make decisions based on the science of decision theory and emerging understanding of how the brain works to make decisions. My passion now is this deep explanation of what has been the realm of philosophy, psychology and self help but is now understood as brain function. By understanding our brains, I believe we can become happier, more successful people.