A few years ago I read George Soros’ small book The Soros Lectures: At the Central European University in which he describes how he came to conceptualize reflexivity in markets, the idea that there is a feedback loop between what people think and market reality, which in turn affects what people think. It’s mental causation, but of course it’s just a manifestation of the the way brains interact socially through language, we affect each other with consequences in the real world.
In copying over note’s from last year’s Hobonichi, I found a note on a similar idea of inducing negative opinions. When you merely bring up a topic with some negative connotations for others, they are compelled to fill in the blanks. When I say “It’s like comparing apples and …”, you can’t help but think oranges. The word rises unbidden to mind, caused by my speech. It’s a powerful effect to have on another person as it’s reflexive and automatic. So by my mentioning a name and situation, your negative feelings, already in place, are reflexively activated cause you to think about those negative feelings and attitudes. Your brain does it, but I’ve directly caused it by my actions.
Just a thought about how powerful we are with just the power of words.